VIRTUE LABS Create Volumizing Primer

Hair Type: Coloured, Curly / Permed, Dry, Normal, Oily

Hair Concerns: Fine Hair, Flatness

Finish: Full & Voluminous

What it is:A weightless spray formulated to build volume and create the perfect foundation for style.

What it does:This light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku® protein. This lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using our proprietary keratin, leaving hair lustrous and shiny.