VIRTUE LABS Healing Oil

Hair Type: Coloured, Curly / Permed, Dry, Normal, Oily

Hair Concerns: Damaged/Split Ends, Dryness, Dullness, Heat Protection

Finish: Smooth & Glossy

What it is:Protects | Shines | Mends Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with a powerful healing protein, giving hair its healthiest shine one shake at a time. Virtue® Healing Oil is a unique blend of pure, hydrating super oils and our hair-healing Alpha Keratin 60ku® in one bottle. This lightweight serum instantly delivers the shine, softness, and moisturization expected from a hair oil with the damage repair, strengthening, and environmental protection that only our protein can provide.

What it does:A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, our Alpha Keratin 60ku® is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow. Key Claims : • 100% of women said their hair was immediately shinier. • 94% of women felt their hair looked repaired after one use. • After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors. • 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use. Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage.