SULWHASOO First Care Activating Serum (Limited Edition)

Skin Type: Combination, Dry, Normal, Oily, Sensitive

Skin Concerns: Dryness, Uneven Skin Texture, Uneven Skin Tone

Skincare By Age: 20s , 30s, 40s, 50+, Under 20

What it is:A unique prepping serum designed to be the first step post-cleanse that hydrates, nourishes and visibly firms while boosting the absorption of subsequent products that are applied on top.

What it does:To celebrate 25 years of Sulwhasoo, this Limited Edition First Care Activating Serum features a modern take on the traditional beauty of Korean white porcelain known as ‘baekja’. This post-cleanse, preparatory product is designed to create the ideal canvas and boost the effectiveness of skin care that is applied afterwards, like serum or moisturiser. The secret is in Jaum Activator™, a potent cocktail of five Korean herbs that hydrates, nourishes and visibly firms. This much-heralded, best-selling serum is the secret step to getting a smooth, glass skin-level glow. A proprietary blend of agents work to improve overall texture, tone and boost moisture. Your skin is more receptive to any topical products applied afterwards, helping them absorb better for amplified results.