IGK BLONDE POP Purple Toning Shampoo

Moisture-rich formula boosts vibrancy, softness and shine. Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between colour-toning pigments and essential moisture for reduced brassiness and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.

Key ingredients:
Squalane: Super emollient, rehydrates hair, replenishes moisture balance
Violet pigment: Violet pigment and botanical extracts that brighten, reversing brassiness and dull tones
Purple rice: Conditions the hair and enhances shine

Made without:
Parabens and sulfates.