HABITUAL BEAUTY Hydrating Serum

Skin Type: Combination, Dry, Normal, Oily, Sensitive

Skin Concerns: Ageing, Dryness, Dullness, Fine Lines & Wrinkles, Firmness & Elasticity, Pigmentation & Dark Spots, Uneven Skin Texture, Uneven Skin Tone, Pores

Formulation: Liquid

Skincare By Age: 20s , 30s, 40s, 50+

What it is:A highly concentrated serum that boasts potent anti-ageing properties as well as ensuring the skin’s hydration is at an optimum level.

What it does:This serum works to improve the overall health and function of the skin by improving its natural ability to hold onto moisture and hydrating on multiple levels. Two molecular weights of Hyaluronic Acid provide both deep and surface level hydration, preventing water loss and improving skin elasticity. INCA Oil, rich in omega fatty acid, ensures the skin barrier is functioning at its healthiest, while potent anti-ageing ingredients including Bakuchiol, Niacinamide, Kangaroo Paw Flower Extract, Ascorbyl Tetraisopalmitate (an oil-soluble Vitamin C derivative) and Australian Kakadu Plum Extract tighten and minimise the appearance of enlarged pores, reduce the appearance of fine lines and wrinkles and work to fade age spots, visible sun damage and hyperpigmentation. Bakuchiol, widely regarded as nature’s alternative to retinol, has been clinically demonstrated to reduce both hyperpigmentation and wrinkles as efficiently as retinol, with a great skin tolerance.