GXVE BY GWEN STEFANI Paint It Up 24-Hr Cream Eyeshadow • 9.07g

What it is:

A buildable, cream-to-powder eyeshadow with built-in eye primer technology for crease-proof, smudge-proof, fade-resistant coluor and 24-hour wear.

What it does:

This primer infused eyeshadow has an airy whipped texture drying to a budge-proof, soft-focus powder finish. With ample playtime, the multi-use formula can be used as a quick wash of colour, layered and blended together, as an eyeliner, or as an eyeshadow base – no caking or patchiness.