FENTY BEAUTY Full Frontal Volume, Lift & Curl Mascara Mini • 4.7ml

What it is:

The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls—now in two limited-edition shades.

What it does:

Get full-on lashes like never before with Full Frontal Volume, Lift & Curl Mascara. Designed to deliver Rihanna’s full lash look, Full Frontal’s do-it-all formula is clinically proven to volumize, lengthen, lift & curl lashes—exposing every little lash with eye-opening definition.
Full Frontal’s lightweight, ultra black formula was specifically paired with an exclusive flat-to-fat brush: The FAT side holds max product to quickly load and lift lashes; the FLAT side defines and curls. And thanks to the round, pointed tip, you can load up and reveal every little lash you never knew you had. We’re talking flat to fat… just like that.
Full Frontal builds easily, too, giving you plenty of playtime to layer, define, separate—whatever it is you need to do to create the look you want. And thanks to the longwear, water-resistant formula life-tested by Rihanna to stand up to smudging, sweat and tears, this mascara keeps up while you turn up, keeping lashes fully exposed from root to tip until you’re ready to wash it off.
Now for a limited time, two new shades—Mi$$ Merlot and Ivy League—created by Rihanna to pair with Snap Shadows Mix & Match Eyeshadow Palettes in limited-edition 9-Wine and 10-Money.
In an independent clinical study on 35 women conducted by Fenty Beauty