Shiseido Synchro Skin Soft Blurring Primer

This weightless, cream-to-powder primer works to blur and mattify skin whilst delivering up to eight hours of hydration. The water based and colourless formula blends seamlessly into skin. Light diffusion technology helps to reduce the appearance of pores, minimises shine and blurs imperfections for a soft focus finish. This product has been dermatologist tested and is non-comedogenic.

KEY INGREDIENTS
Mattifying powders and peptides: help to reduce shine.

Sebum catch powder: prolongs makeup’s wear by absorbing oil and sweat throughout the day.

Snowflake powder: scatters light to smooth the appearance of fine lines, wrinkles, and rough skin.

Natural correcting powder: conceals unevenness and creates a youthful radiance.

CONSUMER TESTING RESULTS
94% of women agreed the primer made skin feel soft and fresh.

92% of women agreed the primer smoothed the surface of skin.

91% of women agreed the primer improved the finish of foundation.

90% of women agreed the primer made skin feel hydrated.

90% of women agreed the primer kept makeup looking fresh.

*Based on a 3-day independent US consumer study of 103 women.